you know how good it looks in real life
let’s make sure your camera shows that too
You’ve made the thing. You know it looks good. Then you take the photo and somehow, it doesn’t.
The light has changed everything.
The colours look wrong.
The background is competing for attention.
And the thing you were so proud of suddenly looks flat on a screen.
Your decorating, baking, cooking or making skills aren't the problem.
Photography is a different skill and lucky for you, it’s one you can learn!
don’t let your photos undersell your work
For a lot of creative businesses, the photograph is the closest thing a customer gets to holding the finished product in their hands.
It has to communicate the detail you've spent hours creating, the quality you care about and the reason someone should choose your work over the next person they find online.
So when the photograph doesn't quite capture that, it can be tempting to think the answer is more equipment, a better backdrop or simply getting better at what you make.
Sometimes the answer is much simpler: you need to know how to improve what the camera sees.
photography coaching for makers and bakers
we’ll work with what you’ve got
Your kitchen. Your bench. Your window. Your phone or camera.
We'll find the light that works. Move the things that don't. Try different angles, backgrounds, props and arrangements. And you'll start to see what each change does to the photograph in front of you.
personalise it to your niche
Whether you make it yourself or you gather and sell it, every business owner needs photography skills. This isn’t an online course giving the same generic information to everyone. It’s tailored for you.
you are your own starting line
We'll look at what's happening in your images, work out what's getting in the way and make changes while you're there with your camera or phone in hand.
You can ask the questions that come up in the moment on our 1:1 calls.
we'll find what’s getting in the way
Every business is different, so there's no fixed list of things we have to cover. Depending on what you're struggling with, we might look at:
-
Where your light is coming from, what it's doing to your subject and how to work with it.
-
Finding angles, spacing and arrangements that draw attention to the thing you're trying to show.
-
Choosing surfaces, backgrounds and props that add to the photograph rather than taking over.
-
Understanding the settings and capabilities of the equipment you already have.
-
Choosing what to include, how much to show and how to arrange it so the photograph tells the right story.
-
Shadows, colour, focus, perspective and all the details that can make a photograph feel slightly off.
you don’t have to cross your fingers and hope for the best
at the same time, the goal isn't to turn you into a professional photographer
It's to give you enough understanding to look at what you're creating and know what to do next.
You'll know what to look for when you set up. You'll know how to adjust things when the light isn't working or the photograph feels flat. You'll know how to use your space and equipment more deliberately.
So the next time you've made something you're proud of you’ll know how to capture it well.
if you’re responsible for making the thing and showing it to the world, picture perfect is for you
And if you've ever looked at your own photograph and thought, that's not what it looked like when I made it, you're in the right place.
1. before we meet
Send me a selection of photographs you're currently taking — including a few you love and a few you're not quite happy with.
2. we look at your setup
We'll talk through your products, space, equipment, lighting and styling, then make changes together in real time.
3. you put it into practice
Between sessions, you'll photograph your own work in your own space and put what you've learned to use.
4. we refine
Bring those photographs back and we'll look at what's changed, what still needs attention and where to go next.
The aim isn't one perfect photograph while I'm on the call.
It's better photographs when you're on your own.
picture perfect
Personalised photography mentoring for people who want their work to look as good on screen as it does in their hands.
A one-on-one online mentoring package built around your photographs, your products and the way you work.
You'll receive:
3 × 45 minute online mentoring sessions
A review of your existing photography before we begin
Personalised guidance on lighting, styling, composition and setup
Advice based on the equipment you already own
Practical changes you can put into practice straight away
Feedback and refinement as you apply what you've learned
Additional mentoring sessions can be added if you'd like to keep working on your photography beyond the initial package.
a few things you might be wondering
-
No. We work with what you already have — whether that's a DSLR, mirrorless camera, compact camera or your phone.
-
Not at all. We'll work with the space you already use and figure out how to get more from it.
-
That's fine. You don't need to know photography terminology or understand manual settings. We'll start with what you're doing now and work from there.
-
Bring me the photographs you're struggling with. We can focus on the specific things that aren't giving you the result you're after.
-
No. Picture Perfect is particularly useful for bakers, cookie and cake decorators, chefs and food businesses, but the principles can also be applied to handmade products, recipes, digital products and other creative work that needs to look good on screen.
you’ve already done the hardest part
you’ve refined your craft to a point where you’re frustrated by the screen, not minor imperfections in your creations
Picture Perfect is about closing the gap between what you're holding in your hands and what your customers see on a screen.
Bring me the photographs you're taking now.
We'll work out what's happening, what you can change and how to make the next one better.